Privacy Policy

Last updated: January 2024

Thanks for using Valence and for checking out our Privacy Policy.

We understand the importance of protecting personal information. For this reason, we strive to have business procedures and safeguards in place to protect personal information under our control.

Application and Scope

This Privacy Policy (“Policy“) is intended to establish responsible and transparent practices for the management of personal information and satisfy the relevant and applicable legal requirements. This Policy sets out the standards, responsibilities and obligations of Get Pegasus Inc. (here forth known as “Valence“, “we” or “our“) in respect of any personal information collected, accessed or processed by Valence in the course of its business operations.

This Policy also governs personal information collected about Users (“you” or “your“) during the use of the Valence website(s), Valence Tools Platform, and/or other related applications or services (collectively the “Service“). This Policy explains how we use and disclose personal information collected from people who use the Service.

By accessing or using the Service, by completing the registration form, by clicking or tapping on a button indicating your acceptance of this Policy, and/or by executing a document that references this Policy, you are providing your consent for the collection and use of your personal information as laid out in this Policy. You have the right to withdraw your consent at any time by contacting

What information do we collect and how is that information collected?

We collect information relating to you and your use of the Service from a variety of sources. Some of this information is collected directly from you and some of this information is collected from your interaction with the Service, or from third-parties.

Information you provide:

  • Contact information:
    When you provide us with your contact information, whether through use of the
    Service, a form on our website, or an interaction with our sales or customer support team, we collect your contact information. This information may include your name, email address, and company or organization name.
  • Registration details:
    When you register an account we collect your name, email address, company name, and a password you create.
  • Survey & Exercise data:
    When you create, launch or complete surveys and exercises using the Service, we will store those questions, responses and other information related to those surveys and exercises.
  • Billing details:
    If you use a credit card for billing, our credit card processor may collect information such as the cardholder’s name, billing address, email address, credit card number, expiry date and credit card security code. We do not have access to any of this billing information directly.

    Information we collect automatically:
  • Cookies:
    When you use the Service, we may store one or more “cookies” – a small data file – or other forms of storing information in the browser on your device. These allow us to recognize your browser and login session, store your settings, understand how you used the Service to improve the Service, perform analytics, debug errors and maintain security. Some are temporary session cookies which disappear after you close your browser, while others are persistent and usually remain stored on your device by the browser until they expire, or you delete them by following your web browser’s directions. You can configure your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.
  • Log Files:
    Our Service and our service providers (which are third-party services that we use to enhance the Service) may record information sent by your web browser while you use the Service, and store them in log files for us. These logs may include information such as your web request, Internet Protocol (“IP”) address, device information such as browser type and operating system, referring / exit pages and URLs, and click and usage data as you interact with our Service. We do this to improve our Service, for system analytics, or to monitor or improve functionality.
  • Third Party Service Providers:
    Valence uses third-party services, such as Google Analytics, to help understand the use of the Service and solve problems that occur. Many of these services collect the information sent by your browser including the Service’s cookies and your IP address. Their use of this information is governed by their privacy policies.
  • Onward Transfer:
    In the context of an onward transfer, Valence has responsibility for the processing of personal information it receives under this Privacy Policy and subsequently transfers to a third party acting as an agent on its behalf. Valence shall remain liable under the Policy if its agent processes such personal information in a manner inconsistent with the Policy, unless it proves that it is not responsible for the event giving rise to the damage.

How do we use the information we collect?

When providing our Service, we only process personal information in accordance with this Policy, our Terms of Use and applicable laws. Valence generally uses personal information from or about our Users for the following purposes:

  • to create, establish, and administer a User’s account, to respond to a User’s inquiries related to its account, and to contact a User about the Service or account-related matters;
  • to provide services, including to provide Users with access to use of the Valence Tools Platform and customer support;
  • to measure and analyze Users behavior in order to, among others, monitor, maintain, and improve our Service or features and to create new services or features;
  • to personalize or customize the experience when using the Service;
  • to meet legal and regulatory requirements and to allow Valence to meet contractual requirements relating to the services provided to the User; and
  • to provide Users with offers for additional Valence products and services that we offer, that we believe may be of interest to the User. As a User you will always have control over the type and frequency of the emails you receive, and you can opt out by following the instructions in the message. Your personal information will not be passed on to third-party services for their own direct marketing purposes.

Valence may also use information provided by Users to create de-identified data aggregated for benchmarking or to improve our Service.

Unless required or authorized by law, Valence will not use User's personal information for any other or new purpose without obtaining prior consent.

Artificial Intelligence

Our AI-enabled coaching tool uses artificial intelligence to provide coaching recommendations that are based on user-provided information. The tool analyzes information provided by users, and then proposes new topics to discuss and makes recommendations about next steps. The outputs from the service are based on information given explicitly from the user, as well as information inferred from the conversation, and past conversations, if applicable.

The information processed by our models includes name, seniority and other information provided by users, and we process data using AI to provide, maintain, develop, and improve our products and services and to fulfill our agreements. We do not use your data to train our model or any underlying models. We share the information with our service providers that support the service, but they do not use it to train their underlying models. Information shared with our service providers may be transferred internationally as described below.

Please note that the output of our AI-enabled services may not always be 100% accurate, and it must be reviewed for accuracy and appropriateness for your use case, including using human review where appropriate.

For more information about your rights and how to exercise those rights (including how to withdraw your consent or opt-out of automated decision-making where applicable), please review the “What are your rights to your personal information?” section of this Policy. If you notice that the output of the services contains factually inaccurate information about you and you would like us to correct the inaccuracy, you may submit a correction request by email to However, because of the technical complexity of how our models work, we may not be able to correct the inaccuracy in every instance. You may also request that we remove your personal data from our output by contacting us at

Who has access to your personal information?

Your information will never be sold. Ever.

To provide you with our Service, we work with third-party providers to help improve the Service. There will be instances where we process your information using these third-party services and tools in order for us to offer our Service to you. We will only provide these third-parties the minimal amount of information required to operate our business and provide our Service to you, and only in the ways that are described in this Policy. Examples of our service providers include: hosting services; project management software; email service providers; system monitoring services; customer support services; and website analytics. These companies are only authorized to use your personal information as necessary for us to provide our Service to you.

We will notify individuals when their personal information may be disclosed to third parties, if practicable. We will not disclose personal information to third parties except when required by law or when the individual has given his or her consent for such disclosure, or when reasonable assurances are given that the personal information will be legitimately processed and appropriately protected in accordance with this Privacy Policy.

In most cases, the information that we disclose to our staff or service providers will be directly necessary to provide our Service to you. However, there may be occasions where we need to disclose your personal information to other third-parties or for other purposes, including to:

  • Prevent illegality or enforce our terms and policies: If you engage in or threaten any unlawful activity, we may reasonably believe that it is necessary to disclose your personal information to the police, a relevant authority or enforcement body, or your internet service provider, employer, supervisor or network administrator.
  • Protect our rights or the rights of our staff: There may be situations where disclosing your personal information is necessary to protect the property, health or safety of Valence or its staff, the Users or others. For example, exchanging information with other organizations to protect against fraud.
  • Perform actions you request or consent to: You may specifically authorize us to disclose your personal information to a third-party. For example, to resolve a dispute regarding our Privacy Policy or to integrate a third-party service. We may also disclose your personal information to a third-party with your prior consent.
  • Comply with legal requests: In some situations, we may be compelled to disclose your personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may disclose your personal information to third-parties such as law enforcement officials or to comply with court orders, such as subpoenas or other legal processes. We are subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC) and/or the Department of Transportation.
  • Keep other entities associated with us informed: In some cases, we may need to disclose your personal information to our agents, business affiliates, joint venture entities, partners, investors or any applicable subsidiaries or holding companies. The need to disclose your personal information to these entities may arise from a legal obligation we owe that entity, or to assist our or their legitimate business interests.

When we disclose your personal information to third-parties such as our suppliers, we sign confidentiality and data processing agreements with them to ensure they maintain confidentiality and have privacy and security standards to protect your personal information. We require third party controllers and agents to at least comply to the same level of privacy protection as is required by this Privacy Policy.

We may share aggregated de-identified data for any purpose. For example, we may share aggregated de-identified data with customers, prospects, partners for business or research purposes, such as our survey benchmarks.

How do we secure the information we collect?

No method of electronic transmission or storage is 100% secure, and we cannot ensure or warrant the absolute security of any information you transmit or store in the Service. But the security of your information is of paramount important to us. Valence uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information, once we receive it. We continuously and regularly back up your data to help prevent data loss and aid in data recovery. We strive to protect your data by encrypting it in transmission using industry standard protocols, and implementing access restrictions on our services to secure our network and servers. We protect your password by one-way encrypting it with salt so even we don’t know it.

In the event that personally identifiable information is compromised as a result of a breach of security, Valence will promptly notify those persons whose personally identifiable information has been compromised or as otherwise required by applicable law.

How long do you retain my information?

We will retain your personal information for as long as is necessary to provide the Service to you, or to comply with our legal obligations, resolve disputes, and enforce our legal rights.

What are your rights to your personal information?

If you would like to access or rectify your information and/or request deletion of information we collect about you, or restrict or object to the processing of your information, please contact us using the contact information below:

733 3rd Ave ℅ Eisner Amper
New York NY 10017

Where you have provided consent, you may withdraw your consent at any time, without affecting the lawfulness of the processing that was carried out prior to withdrawing your consent. You may of course decline to submit personal information through the Service, in which case Valence may not be able to provide certain services to you.

If you are dissatisfied with the way we process your information, you may lodge a complaint with the data protection authority (“DPA”) in your jurisdiction, and you have the possibility, under certain conditions, to invoke binding arbitration.

European Privacy Rights

If you are a resident or are otherwise located in the territory of Europe, this section provides additional details about the personal data we collect about you, and your rights granted by the EU General Data Protection Regulation (“GDPR”).

Subject to certain limitations, the GDPR provides you the following privacy rights:

Transparency and the right to information. Through this policy we explain how we use and share your personal information. However, if you have questions or concerns you can contact us any time at

Right of access, objection, restriction of processing, erasure, and portability. You can make a request to access, object, restrict, erase, or transfer any of your personal data here. You also have the right to withdraw your consent at any time when we process your personal data based on your consent.

Right to opt-out to direct marketing. You have the right to opt-out at any time to receiving marketing materials from us by contacting us at

Right not to be subject to an automated decision, including profiling. We do not make automated decisions using your personal data that may negatively impact you. We use cookies and similar technologies on our Site to personalize your experience on the Site and recommending software products and services that may be of interest to you.

Right to lodge a complaint with a supervisory authority. If you consider that the processing of your personal data infringes your privacy rights according to the GDPR, you have the right to lodge a complaint with a supervisory authority, in the member state of your habitual residence, place of work, or place of the alleged infringement.

Contact details for the EU data protection authorities can be found at

Legal Basis for Processing (EEA and Switzerland only)

Our legal basis for collecting and using the personal data described in this policy will depend on the type of information and the context in which we collect it.However, we will normally collect personal data from you only in the following circumstances:

- Where we have your express consent to do so
- Where we need the personal data to perform a contract with you
- Where the processing is in our legitimate interests and is not overridden by your data protection interests or fundamental rights and freedoms

In some cases, we may also have a legal obligation to collect personal data from you to protect your vital interests or those of another person (for example, to prevent, investigate or identify possible wrongdoing in connection with the Site or to comply with legal obligations).

If we ask you to provide personal data to comply with a legal requirement or to perform a contract with you, we will identify such basis for processing at the relevant time and let you know if the provision of your personal information is mandatory or not (as well as the possible consequences associated with not providing such information).

If we collect and use your personal data in reliance on our legitimate interests (or those of any third party), this interest will typically be to operate our Site, communicate with you in relation to your account or the Site, to solicit information from you, including through surveys, to share aggregated information with providers of listed products or services and other licensees of our research and report offerings, to measure interest in and improve our offerings and Site, to engage in marketing activities, and to otherwise customize your experience with Valence.If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us at

International Transfer of Data

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Sites or disclosing information to us you consent to the transfer of information to countries outside of your country of residence, including without limitation the United States of America, Canada, Ireland, and the United Kingdom, which may have different data protection rules than those of your country of residence or the country in which you were located when you initially provided the information in question.

Additional information regarding your Personal Information:

Links to other websites

Our Service may include links to other websites (for example, Ted Talks, Harvard Business Review). The Terms and Privacy Policies of those websites may differ from our own Terms and Privacy Policy. We do not endorse or assume any responsibility for any of these third-party sites, information, materials, products, or services. If you access a third-party website from our Service, you do so at your own risk, and you understand that this Privacy Policy and our Terms do not apply to your use of those sites.

If you submit personal information to any of those websites, your personal information is governed by their privacy policy. We encourage you to carefully read the privacy policy of any website you visit.

Data transfer

We are committed to ensuring that all transfers of your personal information are and will be in compliance with the required international data transfer standards. Information we collect is transferred and stored in our servers in the United States. Valence engineers may access this data for support, product development, and quality assurance. Whenever we transfer your information, we take steps to protect it.

Children’s Privacy

Protecting the privacy of young children is especially important. Our Service is not directed to persons under the age of 16. Valence does not knowingly collect or solicit personal information from anyone under the age of 16 or knowingly allow such persons to register with the Service. If we become aware that we have collected personal information from a child under the age of 16 without verification of parental consent, we take steps to remove that information. If you believe that we might have any information from or about a child under 16, please contact us at

Changes to this Privacy Policy

We may revise and update this Policy from time to time as required to keep current with rules and regulations, new technologies, standards and customer concerns. The most current version will always be posted on our website. If a revision, in our sole discretion, is material we will notify you (for example via email to the email address associated with your account). Other changes may be posted to our Privacy Policy page, so please check those pages regularly. By continuing to access or use the Service after revisions become effective, you agree to be bound by the revised Policy. If you do not agree to the new Policy, please stop using the Service.

Contact Us

If you have questions, concerns or complaints about how your information is handled or compliance with this Privacy Policy or relevant privacy laws, please contact us at

733 3rd Ave ℅ Eisner Amper
New York NY 10017